TV advertising in Finland and on MTV broadcaster media

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( UPDATED 16.08.2022 )

27.04.2020

A Short Introduction: MTV Oy - Finland's leading commercial TV broadcasting company

MTV Oy is Finland's leading commercial TV broadcasting company and video content company. It is the home for phenomena, discussion topics and stars. MTV’s media group includes free-to-air commercial TV channels MTV3, Sub, AVA and a free-to-watch commercial online streaming service MTV Katsomo. MTV News shares the latest news in multiple channels. C More pay TV channels offer Finnish drama, sport, international series and movies.
In addition, MTV is responsible for the content of paid streaming service C More, organises yearly TV and media industry event called SuomiAreena Goes media, and enables Finland’s biggest yearly discussion forum event, SuomiAreena, in collaboration with the city of Pori.
MTV is part of Telia Company – one of the biggest Nordic TV companies, which is leading the way for the development of the media industry.

What is the role of Total TV advertising in Finland?

Total TV means a media solution and advertising that combines campaigns on linear TV channels and campaigns on video streaming services. According to study* conducted in Finland, Total TV is the media that produces the most sales in Finland.
The functionality of Total TV is culminated in two cornerstones:
1. The Impact
  • brings attention value that leads to a strong memory trace
  • moving image and sound on in the entire screen (vs. as part of your feed you can scroll by)
  • consumption context: People consume television and streaming video when they want to relax, receptivity to advertising in this state of mind and the consumption context vs. other media (people are used to TV advertising vs. looking for information on the bus stop)
2. The Reach
  • Total TV advertising reaches the most Finns: In Finland, Total TV is the medium with the most reach
  • Enables reaching all potential buyers: you will reach both potential, current and lost customers at once (vs. targeting only current buyers)

Why choose MTV as Total TV partner?

The study* shows that advertising on MTV generates more sales than other TV channels:

+15 % contact profitability at MTV vs. others

Three key factors why MTV generates sales better to advertisers than other broadcasters.
1. The most extensive reach on the Finnish TV market: MTV has the highest commercial viewing share and the highest daily and weekly reach.
2. Audience with the most purchasing power: MTV’s viewer profile is strongly focused on consumers with the most purchasing power, when looking at data from Statistics Finland on the consumption of Finns.
3. The most high-quality media environment: MTV’s channels show the largest and the most beloved phenomena and high-quality news and current affairs programs. The MTV brand is perceived to be the most reliable and entertaining media brand. In addition, people are more committed to our content compared to the content of other channels. Advertising in connection with MTV’s trusted content creates reliability for your brand, too.

Advertising on MTV

MTV has had the biggest commercial share every week of the year in 2021. When comparing different commercial TV channels, MTV3 has a dominant daily reach . MTV has the best and most even reach of viewers every day. Why is that important?
  • Reaching consumers on a specific day
  • Wide reach for every day of the campaign (structure)
  • Ensuring the performance of your campaign
MTV’s solid content strategy is to thank for our widest reach, audience with the highest purchasing power and the most credible media environment:
  • Most viewed daily favorites: Domestic drama to specifically reach women and youth.
  • Daily news content: New and current events content reaches decision-makers, among others.
  • Greatest sports: Popular top-level sports reaches especially the male target group.
  • Weekend phenomena: Large phenomena gather consumers from all age groups and will especially bring together families with children to watch together!
  • Take a look on upcoming programs here
Aiming to reach a targeted group of consumers? MTV’s online product targeting opportunities allow:
  • demographic targeting
  • regional targeting
  • targeting intent to buy
  • contextual targeting to specific content
  • usage-based targeting to areas of interest

Contact information

Contact our sales personnel to ask for more information on advertising on MTV.
Email addresses follow the format of: firstname.lastname@mtv.fi

MTV New Business Sales (TV and Online)

  • Irene Eweiss, Head of Key Account Manager Team, tel. +358 40 7070 171
  • Anni Kivimäki, Key Account Manager, tel. +358 50 373 1259
  • Tommi Vilja, Key Account Manager, tel. +358 400 410 040
  • Päivi Vienola, Key Account Manager, tel. +358 50 411 9723
  • Ilmari Aalto, Key Account Manager, tel. +358 50 555 2000
  • Nina Oikarinen, Key Account Manager, tel. +358 50 4071 000
  • Jari Jauhiainen, Key Account Manager, tel. +358 40 584 5845
*Source: Ekonometristen mallinnusten meta-analyysi Suomessa. (“Meta analysis of econometric modeling in Finland”) Conducted by: Dagmar Oy. The modeling included 59 brands, 95 models, EUR 200 million in media investments in 2016–2020. Short term: 0–3 months.