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( UPDATED 05.06.2020 )
27.04.2020
Commercials must be delivered via Spotgate service (spotgate.fi) by 14:00 on weekdays, allowing one working day between delivery day and broadcasting day.
Please check exceptions in the material delivery schedules before holidays etc.
MTV Oy accepts no liability for any errors in transmission, if the commercial is not delivered as described above.
Aspect ratio 16:9 (anamorphic). Detailed information: spotgate.fi.
Showing instructions must always be sent in writing to mediapalvelu@mtv.fi by 14:00 on weekdays, including the number of the advertisement or the SpotgatelD.
Showing instructions must be delivered to MTV Mediapalvelu allowing one working day between delivery day and broadcasting day. MTV Oy accepts no liability for any error in transmission if showing instructions are not delivered as described above.
lf a broadcast error occurs for which MTV is responsible for, the method and amount of compensation will be separately agreed on. The maximum compensation for erroneous broadcast will be corresponding airtime, or not invoicing for the advertisement that was transmitted erroneously. Complaints concerning the broadcasted ad spot must be made in writing within 8 days of the broadcasting date.
The advertiser is responsible for obtaining ownership and/or user rights for commercials along with the necessary copyright, patent and other such rights. The advertiser is responsible for the rights of the commercials so that they can be broadcasted by MTV Oy to different types of receivers as part of simultaneous and unaltered TV broadcasts, using different transmission techniques. MTV Oy holds the right to change the times when a commercial is shown or to interrupt a campaign if special reasons require, without any obligation to provide compensation.
After a commercial has been broadcasted for the first time, MTV Oy has the right to use the commercial for demonstration, training and research purposes unless the advertiser forbids this in writing.
The advertiser is responsible for the content of commercials. Commercials must comply with laws, statutes, the International Code of Advertising, and the regulations set by the Consumer Ombudsman and other officials. Commercials for pharmaceutical products must be submitted for preliminary inspection to the lnspection Board of Pharma lndustry Finland (PIF).
MTV Oy is not liable for any costs incurred as a result of a commercial not complying with official regulations. MTV Oy reserves the right to postpone the broadcasting of a commercial or to cancel a campaign, should reasons relating to the content so require, without any liability to provide compensation.
tobacco products
pharmaceuticals or medical treatments available only with prescription
alcohol (over 22 %)
content harmful to children (limitations concerning the time of the day)
alcohol (under 22 %); allowed after 22:00
adult entertainment services, chat and dating lines etc.
gambling games
We recommend delivering the materials for MTV Video advertising via Spotgate service (spotgate.fi). The materials can also be delivered by email to digitrafiikki@mtv.fi.
Finished material for MTV’s video advertising and URL for the ad must be delivered three (3) working days before the campaign start.
File formats: MP4 or MOV (H.264)
Video size: 1920 x 1080 pixels
25 frames per second
Stereo audio 44.1 kHz or 48 kHz
Sound levels: EBU R128 standard -23 LUFS for loudness must be followed
Video bitrate: 8 000 - 16 000 kbps
Audio bitrate: 384 kbps
In interactive ads the only allowed standard is VPAID 2.0 (not VPAID 1.0).
File format: MP4 (also VAST calls allowed)
Video file size: max 5 MB
Video ratio depends on the ad product: landscape 16:9 (works in all devices), or mobile vertical 9:16
24 frames per second
Video duration 5-30 s, longer durations +10 % extra fee
The material can be deliverd as VAST call in digitrafiikki@mtv.fi.
When delivering material as VAST call or a campaign is bought via programmatic buying, customer needs to make sure that:
A tag delivers only a high-quality MP4 file
Other formats must be turned off
Recommendable size is 1024x576
Video bitrate: applications max 1 500 kbps, desktop max 2 000 kbps
In order to user experience not declining due to different sound levels between content and ad, EBU R128 standard -23 LUFS for loudness must be followed
A call must be fully SSL (https) compatible
Advertising call does not include VPAID files
File format: .png or .jpg
Dimensions: 1280x720
Maximum size of a file: 200 Kb
Transparent layer blocks will be placed on top of the ad, containing a close button either in the upper right- or left-hand corner (depending on the device), and play button on the bottom left-hand corner
Ad may contain one target URL for advertiser’s page
possible SG number, video file in MP4 or MOV (H.264), or a VAST call
name of customer and campaign
campaign period
any necessary ad-specific instructions
URL for possible target page. One URL / ad.
Materials for interactive executions
Brand logo, fonts, color codes (min. resolution 1920x1080)
Product images (min. resolution 1920x1080)
Desired messages / texts
Alternatively a finished PSD file (min. resolution 1920x1080)
Video spot MP4 or MOV file or Spotgate code (min. 1920x1080 @ 10Mbps)
URL or trackings
When planning an interactive ad or other special format, please contact digitrafiikki@mtv.fi.