MTV's spring 2025 - Advertiser, get noticed and be remembered

In the new adventure reality The Summit Suomi, hosted by Jasper Pääkkönen, 14 unknown Finns join forces for a grueling 15-day hike towards the summit of the Norwegian mountain Stetinden. Each participant will carry with them a share of the EUR 150,000 prize pot, and the amount that they are able to take all the way to the top of the mountain within a deadline, is theirs to keep. The Summit format was originally created in Australia, where it has already run for two successful seasons. In September, the show also premiered in the USA, where the launch outdid both Big Brother and The Amazing Race.

Starting in February, the Putous star factory will once again open its doors as Finland’s largest entertainment phenomenon takes over MTV’s Saturday evenings with surefire skit comedy, many characters and unprecedented glamor. In the upcoming season, six actors will put on the uniforms of the Putous star factory: two old hands, familiar from previous seasons, and four brand new stars. As usual, comedienne Niina Lahtinen will act as the master of ceremony for the show.

The doors to Love Island’s new villa open and brave singles will get the opportunity of their lifetimes to look for love as Love Island Suomi continues with a new season in MTV’s spring programming! This time around the backdrop for romance will be a gorgeous villa in sweltering Spain that is sure to have emotions running high. The journey will be filled with passionate dates, wild games, dramatic pairings and unprecedented plot twists. The singles will hold nothing back in this rollercoaster of emotions! Only some of the couples will make it to the final, where the pair voted by the viewers will win not only love but also a sizeable cash prize. The fifth season of Love Island Suomi features Niko Saarinen as the new host who will lead us on an adventure full of drama, love and all the emotions! Lina Schiffer, with her quick wits and sharp pen, will act as an interpreter and commentator of the islanders’ emotions.

The popular travel show Race Across The World Suomi returns for its second season, taking viewers on a breathtaking adventure from the Asian border to back home in Finland. The journey starts in Istanbul and ends in Turku, passing through six magnificent destinations. There are seven competing couples who travel the route by land and sea, without smart devices or credit cards. Along the way, the couples face a variety of challenges and have to navigate different cultures and languages, because in this competition help from the locals can be invaluably useful. Hosted by Ernest Lawson, this season boasts longer episodes and a greater number of competitors and destinations, with spectacular landscapes. Who can make it all the way home to Finland? Will someone run out of money, sense of humor or energy halfway through the trip? And will the couples learn something new about each other? On this adventure, the journey is more important than the destination!

The new, captivating show The Floor Suomi is an intense gameshow for the whole family, where a hundred Finnish competitors step onto a giant LED screen game board to test each other’s knowledge in scintillating duels. Each competitor has only one goal: to take over the entire floor and win the EUR 30,000 main prize! However, knowledge alone will not ensure success. Surviving on the floor requires cold-headedness, courage and strategic thinking, as each competitor brings their own special area of expertise to the game. The contestants must take turns deciding which opponent they dare to challenge in their own area of expertise. This exciting game will captivate on both sides of the TV screen, as the game is easy to play along in order to find out who will end taking over the home sofa! The continuous plot of the competition maintains excitement throughout – will your favorite manage to survive on the floor all the way to the final? The internationally successful quiz will be hosted by long-term national fan favorite Janne Kataja.

The world is a bit askew right now and we are living through some dark and distressing times. That is why we all need someone to rely on and turn to. A person who listens, provides advice, plays along and empathizes. Julkkisten tietotoimisto is a new comedic talk show where every episode features celebrities as the prestigious experts of a news agency. They ponder on issues posed by citizens and offer unique – and sometimes questionable – solutions to them. They will lovingly make fun of the people posing the questions and the problems of our society provided to them for processing. The questions range from light-hearted to serious – as do the answers. We will hear thoughts on camouflage, borrowing money, the challenges of parenthood and naughty dreams, among other topics. At the agency advise will be provided by top chef Kozeen Shiwan, radio host and DJ Lina Schiffer, singer and songwriter Mikko Kuustonen, actress Miitta Sorvali, siblings Erika and Jennika Vikman, artist Yeboyah, actors and best friends Linnea Leino and Maaria Nuoranne and social media influencer Sergey Hilman.

The documentary reality TV series Iholla will return to MTV in January! The program allows us to follow the lives of four celebrities at times when there are usually no outsiders present. The Iholla camera acts as a mediator between the viewer and the main character and is involved in moments of joy and happiness as well as the most excruciating grief and anxiety. The main characters film all the material on the program themselves. The new season features sailor and entrepreneur Joel Harkimo, dance and, entrepreneur Chachi Hildén, dance artist, the National Ballet's soloist dancer and choreographer Atte Kilpinen and mountaineer and endurance athlete Lotta Hintsa.

The doors of the world’s most famous TV kitchen will once again open as the new season of MasterChef Suomi kicks off with a fast-paced and intense bootcamp. Only the top 12 will get the legendary white apron, a place in the MasterChef Suomi kitchen and the chance to win the coveted title of MasterChef Suomi 2025 and a cash prize of EUR 10,000. The beloved and prestigious judges Helena Puolakka and Henri Alén will get a fresh perspective to complement theirs as the jury is joined by restaurant manager and chef Kim Mikkola, who has earned the Michelin star for his restaurant Inari and worked for years in Noma, which has been selected the best restaurant in the world.

The bestselling love reality continues! The second season of Kolmiodraama presents five new singles fed up with superficial dating culture. They get to know candidates for a perfect partner by messaging – with no pictures or pressure about looks. Based on the messages, they choose one of the candidates and move into a shared apartment with them for four weeks. The twists and turns of sharing daily life as well as the ins and outs of the relationship will start to develop before another partner candidate will enter the scene, as before. However, there is a completely new turn of events coming up...

Entering adulthood with its 18th season, Maajussille morsian is back helping farmers with their search for a loving partner to share the daily life of a farmhouse. This season, the farmers will put themselves on the line more than ever before in their quest for love and the candidates will also get a better look at their lives than ever before. An introductory episode that airs in February will provide a sneak peek at the new, bold farmers and the program will feature something completely new to help the candidates hoping to meet the farmer of their lives.

Spring 2025 will feature the already sixth season of Suurmestari! The new season brings another group of fantastic regulars and awesome guests, who will all have the chance to put their creative thinking to the test in the unique tasks posed by the Suurmestari. The Suurmestari also has new aces up their sleeve for the season, and there will be many surprises along the way. For the first time in the history of the program, the Suurmestari will also take the competitors outside the grounds of the manor countries, but exactly where and why will only be revealed during the season. Jaakko Saariluoma exercises the supreme power as the Suurmestari, aided by the perceptive judge Pilvi Hämäläinen. The new Suurmestari season and the competition for the golden statue will take place in spring 2025.

Janne Kataja is known as a long-standing entertainer and toy salesman, but his knack for research and interest in spiritual matters and spirituality comes as a surprise to many. The Janne Katajan Uskoisitko? series explores the doctrines, rituals and communities of different religions and beliefs in life with an open and curious mind. During the four episodes, you will learn about scientology, Jehovah's witnesses, witchcraft and Urantia.

Miltä nyt tuntuu? introduces the hottest topics and most interesting personalities in the field of sports to MTV’s Thursday evenings. The new sports talk show focuses on current topics and phenomena and approaches world-class sports from interesting perspectives. The trio hosting the show are all former top athletes. Nine-time world champion in orienteering Minna Kauppi, former top hockey player Siim Liivik and Peetu Pasanen, who made a career in Europe’s toughest football leagues, draw on their own experiences and get into unique challenges in the program.

After a successful return, Levyraati will once again offer an hour of fresh and diverse music. Each episode will feature five carefully selected songs to be scrutinized by the jury and given an honest rating on a scale of one to ten. The jury consists of regular members as well as weekly-changing brave guests with a love for music. Journalist Jenni Pääskysaari will continue as the host.

Unelmia Italiassa

During the first season of Unelmia Italiassa, viewers got to know the dream of Ellen Jokikunnas and her husband Jari living in Italy. The second season follows the couple and their dog Reino for a whole year, from Christmas to Christmas. The couple’s biggest dream of adopting a child comes true. There are also plenty of twists and turns with the renovation of the house in Puglia and there is even water damage to their home in Röykkä. The season will feature terrific situational comedy, normal Italian life, big emotions, different stages of the highly emotional anticipation of adoption and growing up into parenthood.

Kotoisa

The seventh season of Kotoisa engages viewers with new and unexpected renovations. The warm-hearted renovation program has home-owners give experts the power to design and carry out renovations in their homes. The viewer favorite will once again dive into the new renovations and showcase stunning results. Kotoisa offers inspiration for the design, renovation and decoration of all kinds of yards and homes. The new season will feature both familiar and new experts. Seija Strand and Vilja Schepel continue to create enchanting and functional homes. Charming yards will be created by Helga Andersson and Teemu Luostarinen as the new contractor.

Koko Suomi leipoo

Tighten up your apron and put on your party hats – the tenth season of the Koko Suomi leipoo is here! Twelve passionate homegrown bakers are put to the test as the tasks of the celebratory season draw on both past years and completely new landscapes. The shores of Saimaa will feature everything from the big bang of love for baking to amazingly well executed illusion cakes. During the celebratory season, the tent is filled with laughter, crying and celebratory guests. The art of baking will be judged by the familiar judges Juliana Hokkanen and Markus Hurskainen, with the delightful Veronica Verho as the cherry on the top. Welcome to a floury adventure full of delicious twists and turns!

Illallinen kansallismaisemissa

Illallinen kansallismaisemissa combines Finnish landscapes and tastes. In the program, top chef Teemu Laurell explores the farms in the vicinity of the national landscape and organizes memorable dinners for the farmers. Star guests important to the farmers are also invited to join the tables set in magnificent landscapes. The program reminds you how colorful and tasty Finnish food can be when you get it right.

Pitääkö olla huolissaan?

Pitääkö olla huolissaan? offers a weekly dose of unburdening. The panel program takes peoples’ major, minor, everyday and philosophical concerns up for thorough consideration. Led by Jenni Pääskysaari, the regular panelists together with the guests are like a mix of Bees&Honey, Kansanradio and ChatGPT right in prime time. All concerns are equally important to the panelists and they are answered equally appropriately/inappropriately.

Tämä on tämä

This is the program called Tämä on tämä! The second season of this silly quiz keeps asking two questions: what is this and who is this? The questions are strange: What is this picture when you look at it from very close up? Here is a picture of things that rhyme with a favorite celebrity, but who? What is this thing defined by a lawyer in plain language? Here are the lyrics to a hit song written using only emojis. Who is this? What is this? This is this, tämä on tämä! Like in the first season, Tämä on tämä will be hosted by Kirsi Alm-Siira. Joonas Nordman and Kiti Kokkonen are the regular participants.

Lauma

Lauma is a comedic gameshow where the most popular answer wins. The five regular panelists are joined by weekly changing guests to answer various questions in an effort to end up with the same answer as the other players. The right answers or your own opinions do not matter, as points are earned depending on how many others have responded in the same way. Finally, there’s an exciting reverse round where they have to do the opposite – identify an answer to the question that no one else has used. Players who give the same answer lose all the points they have collected during the game and the winner is the one who succeeds in giving a unique answer. Roope Salminen continues as the host.

Supernanny Suomi

Supernanny Pia Penttala, the hero of all Finnish families, comes to the rescue once again! In the new season, we meet eight families in different life situations who have one thing in common: they need help. The families' lives are burdened by arguing siblings, the terrible twos and screen addiction in both children and adults. Work or illness can cause the responsibility of daily tasks to fall entirely on one parent, who must only strive to cope. What happens if you reach the limit? Pia gently guides parents and children towards a better emotional connection with each other and helps them see the good thing they have: a wonderful family!

Having run for 26 years this January, Salatut elämät has always been able to surprise with new twists and turns, and the coming spring will be no exception. There is always something happening on Pihlajakatu and emotions will run high. The variety is on a par with global news. One has faith in love, another aims to bond with the threat of divorce papers. And whatever happens in the middle of a kidnapping and the kiss of someone's dreams, in the next instant you might be surrounded by daily issues like cleaning the stairwell or using the lift. Fortunately, an old acquaintance comes back to referee. Suddenly something happens that no one expected.

Harjunpää

The second season of the Harjunpää series will begin on MTV Katsomo in February and features love scams, gang wars and the hunt for a prowler harassing women. Harjunpää (Olli Rahkonen) and Nykänen (Olga Temonen) will also face challenges in their private lives and even consider changing careers.  Season two consists of six episodes and three stories. The episodes are based on Matti Yrjänä Joensuu’s Harjunpää detective novels Rakkauden lait, Heimolaiset and Rakkauden nälkä.

Aallonmurtaja

The fourth and final production season of the MTV original series Aaltonmurtaja can now be seen free of charge on MTV3 and MTV Katsomo. In the final season of the crime series, the Aaltonen family that runs a criminal league in Kotka strives to get out of the underworld – each in their own way. Father Upi (Turkka Mastomäki) is still in prison while the mother Tuula (Maria Ylipää) is taking care of the criminal business. Tuula is a tough boss who demands respect. When she doesn’t get it, Tuula gets angry and makes a deadly serious mistake. The children Inari (Sara Pehrsson) and Luke (Aleksi Kaukamo) want to leave the family's dark legacy, but find themselves tied up in international human trafficking. The Aaltonen family is up against a Baltic league, headed by the baroness Valda Vanagé (Vilma Raubaitè). That leads to two mothers facing each other, with both fiercely defending their own. What is Tuula willing to sacrifice?

Roba

The original MTV series Roba is Finland’s longest-running and most award-winning police series. The sixth season was published for MTV Katsomo+ subscribers in the fall and will now be seen free of charge on MTV Katsomo and the MTV3 channel in spring 2025. The theme of the sixth season is the relationship of police with citizen disobedience. The story that runs through the entire season begins with a climate change demonstration that turns into a massive riot due to aggressive counter-demonstrants and the police’s misjudgment. Roba employees have to face the consequences of their own actions, and even if the bruises heal, the insecurity remains. How can you regain internal certainty that the police’s action are justified – and what happens if you don't? Stars of the series include Kari Hietalahti, Leena Pöysti and Riku Nieminen.

Ice hockey

A Liiga Hockey Night Perjantai match every Friday on MTV3. Also play-offs.

A weekly NHL game until the end of the regular season on MTV Sub. Also, play-off games and the deciding matches of the Stanley Cup finals.

Mestis matches in January and February, including a studio broadcast on MTV Sub.

All of Finland’s matches, semifinals and final of the Ice Hockey World Championships during May 9–25 on MTV3.

Other sports

Each first special stage of the World Rally Championship on MTV Sub and the Power Stage as the culmination along with studio broadcast on MTV3. The season starts on January 23 in Monte Carlo.

A match on MTV Sub from the NFL wild card round and the season’s culmination in the Super Bowl on February 9 on MTV3.

One Champions League play-off match on MTV Sub and the Champions League final on May 31 on MTV3.

MTV Katsomo+ sports programming

MTV Katsomo+ subscribers can enjoy the entire extensive selection of sports. Content includes all Liiga and Mestis matches, the football Champions’ League, La Liga and Serie A, the ice hockey Swiss league and SHL, an extensive selection of NHL matches, all rally special stages along with other motor sports.